Digital Marketing


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Course Overview

Digital Marketing is the promotion/marketing of products/services of a Brand/Company via one or more online marketing channels including blogging, content marketing, search engine optimization (SEO), PPC Google Adwords, affiliate marketing, email marketing, social media marketing, video marketing, online reputation management and customer service.

Developing a successful web/digital marketing plan is both an art and science, involving in-depth knowledge of digital/web/inbound marketing along with ideas around; What’s in the plan? How to plan? How to utilize right resources? How collaborate marketing skills? Effectively communicating the plan and then, execute it.

COURSE FEATURES

  • Resume & Interviews Preparation Support
  • Hands on Experience on One Live Project.
  • 100 % Placement Assistance
  • Resume Preparation
  • Interview Preparation
  • Multiple Flexible Batches

At the end of Digital Marketing Training Course, Participants will be able to:

  • Build an Effective Digital Marketing Strategy
  • Drive Traffic Through Blogging and Content Marketing
  • Drive Organic Traffic Through SEO
  • Engage Audiences with Social Media Marketing
  • Run Paid Advertising Campaigns with Google Adwords and Facebook, Twitter, Linked In, Youtube, Outbrain etc
  • Generate More Quality Traffic with Influencer Marketing
  • Generate Income with Affiliate Marketing
  • Analyze Key Data with Google Analytics and Develop Actionable Insights.

Course Duration

  • 1 month(Weekdays)

Prerequisites :

  • Basic Knowledge of internet
  • Basic knowledge of HTML

Who Should Attend?

  • Students
  • Working Professionals
  • Housewives
  • Anyone who want to make career in Digital marketing

Course

1.1 Introduction to Web

  • Basics of Web
  • How websites work (Insights to servers, Domain, Hosting)
  • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
  • How websites are made/ Technologies used to make websites
  • Basic HTML overview (Html tags, anchor tags, alt tags)
  • W3C validation
  • Sitemaps(HTML & XML)
  • HTTP response codes

1.2 Introduction to Digital Marketing

  • Introduction to Digital marketing
  • Various channels of Digital Marketing and benefits
  • Digital marketing planning, budget allocation
  • Integrating digital with traditional marketing
  • Digital marketing plan for B2B, B2C, Start ups

1.3 WordPress with HTML/CSS Basics

  • Domains and Subdomains
  • Web Hosting
  • Various Types of Websites
  • Creating Website and Web Pages
  • Learning Basics of HTML/CSS
  • WordPress sites for SEO
  • Installing WordPress on Server
  • Dashboard: Default Settings, Customizing Themes
  • Content Management in WordPress
  • Creating Categories, pages, and Posts
  • Menu and Widgets on sites
  • SEO Plugins

1.4 Inbound Marketing

  • What is inbound marketing
  • Attracting customers through relevant & helpful content
  • Understanding customers journey
  • Inbound marketing methodology

1.5 SEO (Search Engine Optimization)

  • Types of Search Engines
  • How Search Engines work
  • Google Webmaster Guidelines
  • Search Engine Optimization
  • (On-page/off-page optimization)
  • Latest Search Engine Algorithms
  • Google Panda Updates
  • Google Penguin Updates
  • Rank Brain (AI)

1.6 Universal SEO (Blended Search Engine Optimization)

  • SEO for Images, Videos & other properties
  • SEO for Social channels
  • SEO for PPT’s
  • Local SEO – Google Map Listing/Google Places

1.7 On-Page SEO

  • Understanding how Google search works
  • On-Page SEO
  • Optimizing Text
  • Optimizing Images Using Meta Tags
  • URL Structure
  • Redirects
  • Handling duplicate content
  • Site Speed
  • Using Webmaster tool for On Page SEO

1.8 Off-Page SEO

  • Off Page SEO
  • Link Building Technique
  • How to get Backlinks
  • How to build content for Backlinks
  • Using media and PR for Backlinks
  • Internal Linking
  • Using Webmaster for Off Page SEO
  • Using SEO Powersuite to track keyword Ranking

1.9 Search Console (Google Webmaster Tools)

  • A free service offered by Google to monitor the website performance
  • Importance of search console
  • Why use search console
  • Who should use search console
  • How to use and analyse

1.10 Content Development & Marketing

  • How to come up with a content strategy/plan Content
  • Calendar for social media
  • Content Management (Including content development)
  • Content for social media
  • Content for website
  • Content for blogs
  • Content for other properties
  • Content Marketing
  • Blogging for business
  • Video Marketing & Optimization
  • Live Videos
  • Facebook Live Broadcasting

1.11 Social Media Marketing

  • Social Media Marketing
  • Social Media Advertisement
  • How to come up with a social media plan
  • Facebook – How Facebook works
  • Facebook marketing & Advertisements
  • How YouTube works
  • How to maximize your Video Ads
  • Facebook, LinkedIn, Twitter, Pinterest, Instagram
  • Instagram, Live Videos (Facebook Live)

1.12 Google Adwords (Pay Per Click)

  • Pay Per Click (Google Ad words)
  • Google Advertisements
  • Competition Analysis and strategies
  • AdWords Fundamental
  • search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

1.13 Email Marketing

  • Email Marketing explained
  • Email marketing tools
  • How to measure success
  • Managing your Email List

1.14 Affiliate & Adsense

  • Overview of affiliate marketing
  • How affiliate marketing works
  • Benefits of Affiliate marketing
  • What is AdSense
  • How to sign up for AdSense
  • Make money from your website

1.15 Google Analytics

  • Web Analytics (Google Analytics)
  • Digital marketing measurement models
  • Tools, reports and actionable insights from reports
  • Resources (How to keep up-to-date with the industry)

FAQ

Anyone who is interested in building a career in digital marketing field and is passionate about being part of the digital marketing industry. If you are someone looking for a career change and is interested in this booming market, this is the perfect place for you.

We have designed our syllabus in such a way that it fits the suitability for CloudEra certified developer certification.

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